In Spring 2023, LALO had the pleasure of hosting a vibrant poolside happy hour at Hotel Saint Vincent during Tales of the Cocktail, the renowned spirits industry festival in New Orleans. The event was a celebration of creativity, community, and craftsmanship, bringing together industry professionals, cocktail enthusiasts, and friends of the brand for an unforgettable afternoon and evening.

Guests were welcomed poolside with expertly crafted LALO cocktails, each one highlighting the bold, additive-free character of our tequila. The atmosphere was lively and festive, with a brass band providing an infectious soundtrack that had everyone tapping their feet and dancing along. From the first pour to the last note of music, the celebration perfectly captured the energy and spirit of New Orleans, a city synonymous with hospitality, culture, and joy.

In addition to cocktails and music, attendees had the unique opportunity to sample cooked agave straight from our distillery in Jalisco, Mexico. This behind-the-scenes glimpse into the craftsmanship and tradition behind LALO tequila allowed guests to deepen their appreciation for the artistry, heritage, and dedication that go into every bottle. Conversations flowed as freely as the drinks, connecting attendees with the people, culture, and passion that define LALO.

The poolside happy hour wasn’t just a gathering — it was a celebration of the spirits and hospitality industry itself. It brought together professionals and enthusiasts to honor the craft, the creativity, and the communities that make cocktail culture so special. Every guest left feeling inspired, connected, and part of the larger LALO Familia, having experienced the vibrancy of New Orleans alongside the bold flavors and traditions of our tequila.