
Sip Modern Mexico Campaign Launch Party in Austin, Texas
In Spring 2023, LALO proudly launched our newest campaign, Sip Modern Mexico, with an unforgettable celebration that brought together over 600 of our closest friends, family, and tequila enthusiasts. The evening was a true reflection of the campaign’s spirit: vibrant, celebratory, and deeply connected to the artistry and heritage behind LALO tequila.
Guests were welcomed into a lively, immersive atmosphere, where LALO cocktails flowed freely and the energy of the crowd set the tone for an incredible night. Music curated and DJ’d by Alan Espinosa and Rafael Tena kept everyone on their feet, blending rhythms that perfectly complemented the festive spirit of the evening. From the first sip to the last beat, the celebration was alive with laughter, conversation, and the joy of gathering together to celebrate what makes LALO special.
One of the highlights of the night was dancing beneath a glittering LALO disco ball, creating an unforgettable scene of movement, color, and light. Just when the excitement seemed to reach its peak, guests were surprised by a breathtaking performance from the stunning Celia Light, whose artistry added a magical, memorable moment to the evening. It was a reminder of the power of creativity and celebration to bring people together in meaningful ways.
The launch of Sip Modern Mexico wasn’t just about unveiling a campaign — it was about creating shared experiences, celebrating community, and highlighting the modern, inventive spirit of Mexican tequila. Guests left with memories of laughter, connection, and the unmistakable joy of a night filled with great drinks, incredible music, and unforgettable performances.
We are deeply grateful to everyone who joined us for this landmark celebration and helped make Sip Modern Mexico a night to remember. Here’s to the moments that bring us together, the flavors that inspire us, and the memories that last a lifetime. ¡Salud!