Hecho en Mexico is a closer look at the Mexican creatives behind LALO’s visual world. For the first feature, stylist Ocanna Ramos shares the ideas behind a recent shoot and explains how growing up in Chiapas continues to shape their work.

What inspired the looks for the shoot, from the fashion and jewelry to the overall mood?

I drew inspiration from Mexican flora, exploring its rich color palette, organic forms, and incredible variety of textures. I reinterpreted these elements through a contemporary lens, blending them with subtle visual references to the Golden Age of Mexican cinema and its distinctive sense of romance, drama, and elegance.

Rather than recreating these references literally, my intention was to translate them into a contemporary visual language, allowing Mexican identity to come through in the colors, silhouettes, textures, and a cinematic atmosphere infused with nostalgia. The result creates a dialogue between nature, memory, and the present, celebrating Mexico’s visual richness through a sophisticated, editorial perspective.

How do you carry your Mexican heritage into your creative work?

My raíces chiapanecas are deeply present in the way I understand fashion and creativity. I grew up surrounded by an incredibly rich world of color, texture, craftsmanship, and tradition, and I believe that, both consciously and unconsciously, those influences have shaped my visual sensibility.

Mexico has an extraordinary cultural richness, particularly when it comes to textiles, embroidery, and the way color itself can tell a story. In my work, I’m not interested in reproducing these elements literally. Instead, I carry that sensibility with me and reinterpret it through a contemporary lens.

To me, that’s exactly what fashion is about: taking what is part of your identity, transforming it, and allowing it to engage with the present. My Mexican heritage and my Chiapas roots are an essential part of my creative language. You can see them in my relationship with color, my appreciation for craftsmanship, the way I construct imagery, and, above all, in the way I see fashion as a form of storytelling.

What excites you most about Mexico’s creative culture today?

What excites me most about Mexico’s creative culture today is the freedom we have to shape an identity of our own. I feel like there’s a generation of creatives who are no longer afraid to look back at our roots, while also feeling free to question them, blend them, and reinterpret them through a completely contemporary lens.

It’s incredibly exciting to see more and more Mexican talent creating from their own perspective and showing that our culture doesn’t just inspire. It can also spark new conversations and bring fresh perspectives to the global creative landscape.