Behind the Brand: A Film by LALO and Huckberry

Behind the Brand: A Film by LALO and Huckberry

The LALO team is excited to share our newest collaboration with Huckberry. In the latest episode of Huckberry’s Behind the Brand, LALO's founders, Lalo González and David R. Carballido, provide a rare look into remarkable origins of one of the fastest growing tequila brands in the United States.

The two teams traveled to Arandas, Jalisco to witness our jimadores hand-harvesting agave in the Highlands where our co-founder and master distiller, Lalo, learned the family trade and reimagined blanco tequila.

Co-founder David also welcomed Huckberry into his hometown of Guadalajara to showcase the artistic and cultural influences that have become the creative foundation of LALO’s “Modern Mexico”.

Click here to watch the full film and experience the craft and vision of LALO like never before. ¡Salud!