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Our Story

Our tequila is named after our founder, Eduardo “Lalo” González, the nickname given to him by his grandfather, the father of premium tequila, Don Julio González. Lalo continues the legacy of his father and grandfather with a bold new approach to perfecting blanco tequila.

After nearly a decade in the industry seeing tequila follow many different trends, friends David and Lalo sought to create a truly pure blanco tequila.

What began as a small, private batch for our friends & family in Guadalajara turned into a tequila high in demand for its taste and purity, so we are excited to now share LALO with the world.


LALO is not intended as a special occasion tequila, it is intended to make any occasion special.

Feel free to enjoy it however you like, we recommend that you share it with friends, and sip it neat, on the rocks or with a splash of soda to experience its fullest flavor.

Next Generation


As the next generation of Mexican tequileros, we take very seriously our responsibility to the communities that we work with. Through our labor standards and community development initiatives we are proud to support the local families of Los Altos de Jalisco.

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